Six Minute Advantage

MALE envy: the SIX-Minute Advantage

August 15, 2026•2 min read

Male Envy: The Six-Minute Advantage

It takes the average man about six minutes to get dressed in the morning. It takes the average woman closer to fifty-five.

Before anyone accuses us of exaggerating for effect — this isn't really about the six minutes.

It's about what those six minutes represent: a wardrobe with no decisions left to make.

First impressions never go out of style.

Men figured this out a long time ago. One exceptional suit, worn every day, changed only by the tie or the watch. No one calls it boring. They call it a signature. No one questions whether he tried too hard or not hard enough — the uniform already answered that question before he walked in the room.

Meanwhile, we're up before everyone else.

Coffee started, lunches packed, the kid who "can't find" their other shoe located under the couch, a reminder sent to the group chat about picking up grandma for her appointment on the way to soccer practice — and somewhere in the middle of all of that, we're also supposed to walk into a client meeting looking like we didn't just negotiate a hostage situation over cereal.

We're not just getting dressed.

We're getting dressed while running six other departments simultaneously — and still expected to look as effortlessly "put together" as the guy who owns four identical shirts and never thinks about any of this at all.

Here's the part that stings a little more:

the pay gap that started this whole imbalance still hasn't closed. Women are still, on average, doing this entire morning gauntlet for less pay than the men standing next to them doing a fraction of the wardrobe math. If the extra fifty minutes and the extra mental load came with an extra fifty cents on the dollar, maybe it would feel like a fair trade. It doesn't. So the least we can do is stop spending those fifty minutes deciding what a "professional" is supposed to look like today.

That's the real argument for a uniform of our own. Not because we have less to offer than the men in the room — we clearly have more on our plates before we've even left the house — but because a wardrobe built the way a man's suit is built gives some of that time and mental load back. One capsule. Pieces that already work together. A "signature," the same way his is.

Six minutes might be a stretch. But we can get a lot closer than fifty-five.

Want more of this? Follow along — the next installment in the Male Envy series lands soon.
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Shawna Balas

Shawna Balas

Shawna Balas founded bellaBALAS fifteen years ago on a simple belief: clothing should be made to last, not to be replaced. As designer and founder, she oversees every piece from the mill in Ontario to the final stitch — which is why she can tell you exactly what's in the fabric, and exactly why it doesn't pill, fade, or shrink. This is where she writes about the industry she's spent a career trying to do differently. Sometimes practical, sometimes opinionated, always hers.

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